Waterloo Park Groundbreaking


The invitation to the groundbreaking event at Austin's Waterloo Park needed to be special, what with it being sent out to the Mayor, City Council, serious donors, and just about everybody else in town, and all. Exploring the idea of actual digging with a shovel, the title type was laser cut into a custom box of postcards, the first of which features the same title blind pressed, or dug, onto an image of dirt, with all of the event details on the reverse side. Seven other cards were created, each representing beautiful, whimsical things in the finished park to come.