Glow in the Park

Creative Direction, Branding, Illustration, Event Design

The visual identity for Waterloo Greenway's first annual Glow in the Park fundraiser flourished and derived from five original architectural-style illustrations of interesting features in the freshly completed park and venue space. A beautiful printed invitation was produced as well as special parting gift for all of the attendees: two decks of custom playing cards housed in a Glow branded magnetic box. Printed and digital collateral, signage, menus, and all event materials were created to lend the dinner, auction, and concert a visual cohesion.

Design Team: Jon Windham, Ryan Ainsworth

Event Photography: Ben Porter